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| Toyota’s New President Toyoda Takes Over as U.S. Remains Bleak |
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Toyota’s New President Toyoda Takes
Over as U.S. Remains Bleak
By Kae Inoue
June 23
(Bloomberg) -- Toyota Motor Corp., the world’s largest carmaker,
named Akio Toyoda, grandson of the company’s founder, president as his
predecessor warned that demand in the U.S. showed no signs of improving.
“Right now, we
can see recovery in some markets, but in the U.S., it’s still not transparent,”
former President Katsuaki Watanabe told shareholders at the
company’s annual general meeting today.
Toyoda, 53, takes over as head of the carmaker as
it expects a record loss of 550 billion yen ($5.76 billion) this year because
of a stronger yen and 39 percent drop in U.S. sales through May. Plunging
demand in the U.S. forced General Motors Corp. and Chrysler LLC into bankruptcy
protection this year.
“We don’t know
yet what’s going to happen in the U.S.,” said Edwin Merner, who helps manage about $3 billion
at Atlantis Investment Research Corp. in Tokyo. “But if GM and Chrysler’s
production goes way down, which I think will happen, that means someone else will
be selling more cars.”
The carmaker
dropped 2.2 percent to 3,600 yen as of 2:12 p.m. on the Tokyo Stock Exchange.
No Recovery
The company
posted its first annual loss in 59 years last fiscal year. It is slashing
costs by at least 800 billion yen this year to make up for an estimated sales
drop of 1.07 million units, or 14 percent, to 6.5 million vehicles this fiscal
year.
Nissan Motor
Co. Chief Executive Officer Carlos Ghosn also said today that the U.S. market
is not recovering. Nissan is cutting 20,000 jobs in an effort to return to
profit next fiscal year.
“What Toyota
needs now is strong leadership to conduct a restructuring,” said Masayuki Kubota, who oversees about $1.9 billion
at Daiwa SB Investments Ltd. “Toyoda and the new management will have to
quickly fix what’s not working.”
Fluent in
English, Toyoda graduated from Tokyo’s Keio University with a law degree in
1979. In 1982, he received a master’s degree in business administration from
Babson College in Wellesley, Massachusetts. He joined Toyota two years later.
After factory
and finance jobs in Japan, he was assigned to make Toyota’s Japanese sales
office more efficient. In 1996, Toyoda was the project leader for a service
called G-Book that provides traffic updates.
As president,
Toyoda may cut costs including slashing the automaker’s domestic capacity and
workforce by at least 10 percent, reducing its 20 platforms and 70 model types
by 10 percent and consolidating its rural dealer network in Japan, according to
Koji Endo, an analyst at Credit Suisse Securities
(Japan) Ltd.
This may help
trim Toyota’s fixed cost of 6 trillion yen by 10 percent, according to Endo.
Lower Dividend
Toyota slashed
its annual dividend by 40 yen to 100 yen in the year ended
March ending a decade-long streak in which the dividend jumped sixfold.
“We expect
Toyota to cut dividends this year, given their earnings forecast,” said Yoshihiro Okumura, who helps oversee the
equivalent of $365 million at Tokyo-based Chiba-gin Asset Management Co.
Toyoda has
called back former Toyota executives including Central Japan International
Airport Co. President Yoshimi Inaba and Toyota Transportation Co.
President Yasumori Ihara. Nanpachi Hayashi, Toyota’s chief engineer, is also
being appointed as director. Hayashi trained under Taiichi Ohno, the founder of
Toyota’s production system.
To contact the
reporter on this story: Kae Inoue in Tokyo at
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